An entirely serious civic initiative San Francisco, CA

Make the Haight
wet again.

A proposal to restore Upper Haight to its rightful place as San Francisco’s center for family recreation, daring feats, and civic renewal.

Enter the archive

Explore the history

Before the counterculture, there were the Chutes.

Upper Haight was once built for a different kind of escape.

In 1895, Upper Haight was home to The Chutes, a water amusement park with a 60-foot slide, a model railroad, a zoo, and daredevils performing feats for the crowd. Reached by cable car, it was an outing for children and grown-ups alike.

As the attraction expanded with a theater and balloon rides, it eventually outgrew the neighborhood. By 1902 it had moved to the Inner Richmond; after a fire, its afterlife continued near Ocean Beach. The Haight has never held still for long.

Historic image and wordmark for The Chutes amusement park
THE CHUTES, UPPER HAIGHT — 1895. A model for the next chapter of the neighborhood.

Every era promises
the real Haight.

1895

The Chutes opens

A spectacular, family-friendly fantasy arrives by cable car.

1967

Summer of Love

The neighborhood becomes a global symbol—and a place where actual people still live.

Now

A moment for renewal

Upper Haight is ready for a new purpose that respects its earliest and most ambitious traditions.

Why rehydrate?

A plan for a better neighborhood.

For too long, Upper Haight has been asked to coast on a fading reputation. Rehydrate the Haight believes the neighborhood deserves an ambitious new purpose, rooted in the traditions that made it a destination in the first place.

Our approach is simple: bring back the attractions, recreation, and civic confidence that once made the Haight an unforgettable place for San Franciscans and visitors alike.

Explore the four phases

A better future, in four phases

A practical roadmap
for Upper Haight.

Phase 01

Clear the canvas

Level most of Upper Haight. Preserve the “Too Close for Comfort” house, obviously—some cultural heritage is sacred.

Phase 02

Build bigger chutes

Create a safe, modern amusement park that honors the energetic spirit and historic attractions of old Upper Haight.

Phase 03

Move the zoo

Relocate animals from the Outer Sunset to the accessible, tourist-friendly eastern edge of Golden Gate Park.

Phase 04

Release the dogs

Transform the rest of the park into a free-range wild dog preserve. Buffalo, ducks, squirrels: everyone gets a role.

The time for renewal is now.

Join the conversation

The Haight deserves
more than a brand story.

Want to talk history, preservation, recreation, or the future of Upper Haight? We want to hear from you.

Write to the campaign